If you live in an urban area, you may commonly see driving advertisements zipping down the road beside you during your commute. Just as some companies pay for people to stand on the curb, dancing with hand-held signs, some have decided that having their ads posted on vehicles across the United States makes good business sense. A car sponsorship costs you nothing--companies choosing to sponsor cars will pay you for the sponsorship in return for allowing them to put their company information on your vehicle. The advertisements are typically done with removable vinyl lettering, which is easily removed when the agreement period is complete. By following a few basic tips you can successfully land a sponsorship for your car.
Instructions
- 1
Clean your car up and take several high-resolution photos. The first step in getting sponsored is getting noticed. A clean, well-kept vehicle is a must. Take high-quality photos to submit with your applications. The sponsors will expect you to keep your vehicle in pristine condition, as you will be representing their companies.
2Treat the process like an audition. The sponsors are not only looking for unique, eye-catching vehicles, but they are also looking for you to be a person who will represent their image, get the word out and be passionate about letting the world know about the company. There is a lot of competition for these sponsorships, so you need to stand out in the crowd.
3Apply on multiple free websites (see resources) to have your car sponsored. These websites assist companies in finding the right car and driver to represent their products, so they can be very helpful when it comes to getting sponsored if you and your car match what they are looking for.
4Call and e-mail companies that might be seeking someone to sponsor. Reach out to companies such as Goodyear, AutoZone, Pep Boys, or any of the automotive companies. The more companies you contact and ask, the more odds you have in your favor.
5Think outside the box; be creative and resourceful. There are other companies out there that may not have products or services related to vehicles, but who might still be interested in having their ads on your car. Think of your favorite companies with products or services that you most enjoy. When you are passionate about what the sponsor does, it will show.
6Build or buy a car that is unique. Any vehicle that stands out on the road is going to be a stronger choice for sponsors. If they have a choice between a standard blue compact car, or a 1968 Mustang Fastback, they will typically choose the latter.
7Drive your car frequently and choose major thoroughfares. The sponsors want this car to be seen. No matter how nice or unique your car is, if it spends most of its time parked in your garage, they will not be interested. If you live in or near a big city with a lot of traffic and you drive around town every day, that is exactly what potential sponsors want to hear.
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