Whether you're buying a new or a used car or selling a car, it's very helpful to understand how the business side of selling cars often works. Car salesmen tend to have an unfavorable reputation and while many car salesmen don't look the part of the tricky used-car salesman, many of them use the same techniques to sell cars. It's important to know that almost all car salesmen make their living off a commission on the cars they sell.
Personal techniques
One of the main techniques for a car salesman is having a certain attitude to sell cars. Being assertive, confident and competent, and having a competitive drive are characteristics that most car salesmen have and utilize to sell cars. Selling cars is very competitive and so car salesmen must have drive to succeed. Not giving up often leads to more sales, but it is something a customer should be aware of when buying a car.
Knowledge is important when selling cars. Knowing information about the model of a car that is being sold is vital. General car knowledge will also be helpful in pointing out advantages of a specific car.
The numbers
Whether you're dealing with a less-than-honest car dealer or not, almost all car salesmen play with the numbers. The salesman's technique here is to make buyers feel comfortable with the amount of money they are spending and the payments they will have. The price for the car, the trade-in price, the amount and percentage for financing all can be manipulated to make the buyer happy with a number that will avoid lowering the profit that the car salesman will get.
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