Compare new car prices, rebates and incentives online at the manufacturer's website to find the best deals. Also, contact a local dealer to ask about other discounts aside from those offered by the manufacturer.
Price
Visit the manufacturer's website to view the manufacturer's suggested retail price (MSRP), rebates (money off the MSRP provided by the manufacturer) and financing incentives for the makes and models you're interested in. Financing incentives include promotional rates like 0 percent or low rates that local lenders cannot match. Local dealers' websites will indicate any additional discounts.
Comparisons
Review the MSRP and incentives on the manufacturer's website for each make and model of vehicle you want to compare. Print or note your results for comparison. Visit dealers' websites to compare discounts aside from the manufacturer's site pricing. Some dealer websites advertise additonal discounts off of the MSRP without the need for negotiations. Informational websites such as Edmunds.com provide pricing information on vehicles, including the dealer's price for the car, also known as invoice pricing.
Misconceptions
Contrary to popular belief, attractive rebates on the manufacturer's website or in dealer advertisements do not include discounts from the dealer. The dealership receives the amount of the rebate back from the manufacturer. For example, if you take advantage of a discount like $4,000 in rebates and a 0 percent interest rate, the dealer is still making full profit on the vehicle. Negotiate from the dealer's price after manufacturer rebates and incentives, not from the sticker price posted on the vehicle.
Time Frame
When comparing pricies online, keep in mind that rebates and incentives change monthly. The manufacturer, not the dealer, changes the programs. If you find attractive pricing on a car you want, you usually only have until the end of the month to take advantage of it.
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