The Alfa Romeo Milano is the car that never was. Just weeks before its official unveiling, the Alfa Romeo Milano had its name changed to avoid a continuing controversy surrounding the automaker.
Fact
The Fiat Group owns Alfa Romeo, purchasing the automobile manufacturer in 1986.
Features
The Alfa Romeo Milano was intended to be the name for Alfa's successor to the popular 147 compact model. The Milano featured a five-door design on an entirely new platform.
Cause
In a cost-cutting move, the Fiat Group decided to remove its 230 Alfa Romeo engineers and designers from Milan, Italy, and transfer them to the corporate headquarters in Turin, Italy. This ended Alfa Romeo's 99-year history with the city of Milan, which is where the company was founded.
Solution
Alfa Romeo decided to scrap the Milano name to avoid further embarrassment from the company's decision to abandon Milan. The Milano's new name is Giulietta, the Italian equivalent of Juliet.
History
Alfa Romeo is no stranger to the Giulietta name. The company produced a car called the Giulietta from 1954 to 1965, and it remains a favorite of automobile enthusiasts.
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